We’re living in the age of the customer. Thanks to the proliferation of data, customers are more informed than ever before. There’s been a seismic shift in the power dynamic between businesses and customers. Armed with empowerment, customers are demanding that customer experience be put on a pedestal.
With customer churn top-of-mind for all businesses, forward-thinking companies are recognizing the value of leveraging artificial intelligence to avoid hemorrhaging customers. Artificial intelligence can be a game-changer in conquering customer churn. Here are four strategies to prioritize when harnessing the power of artificial intelligence for churn reduction.