For years, salespeople have struggled to vanquish the “used car salesman” stereotype. In his book, “To Sell Is Human”, Daniel Pink asked people to identify the adjectives they most commonly use to describe salespeople. Words such as “annoying”, “pushy”, and “manipulative” were most prevalent.
Only recently have salespeople started to liberate themselves from outdated stereotypes. Thanks to the proliferation of data and technologies that enable sellers to interact with buyers in new ways, the role of the salesperson has been reincarnated.
Head of Revenue at Node, Greg McBeth, and VP of Global Partner Strategy and Operations at HubSpot, Katie Ng-Mak, discuss the changing nature of sales. Read the entire article on Forbes.