How To Adapt To The Changing Nature Of Sales

by in Marketing

For years, salespeople have struggled to vanquish the “used car salesman” stereotype. In his book, “To Sell Is Human”, Daniel Pink asked people to identify the adjectives they most commonly use to describe salespeople. Words such as “annoying”, “pushy”, and “manipulative” were most prevalent.

Only recently have salespeople started to liberate themselves from outdated stereotypes. Thanks to the proliferation of data and technologies that enable sellers to interact with buyers in new ways, the role of the salesperson has been reincarnated.

Head of Revenue at Node, Greg McBeth, and VP of Global Partner Strategy and Operations at HubSpot, Katie Ng-Mak, discuss the changing nature of sales. Read the entire article on Forbes.



About The Author

Falon Fatemi
Falon Fatemi - View more articles

Falon Fatemi is founder and CEO of Node, a stealth startup of ex-Googlers backed by NEA, Mark Cuban, Avalon Ventures, Canaan Partners, and more. Falon has spent the past five years as a business development executive doing strategy consulting for startups and VCs and advising a variety of companies on everything from infrastructure to drones. Previously, Falon spent six years at Google, starting at age 19. As one of the youngest employees in the company, Falon worked on sales strategy and operations focusing on global expansion,, and business development for YouTube.