Why Design Thinking Is The Future Of Sales

by in Marketing

Times are changing. The sales cycle is becoming increasingly complex and customers are demanding a more personalized experience. If you’re a sales rep, you know you need to up your game and become more innovative. Sales teams are recognizing the value of incorporating a design thinking approach into their daily activities.

With design thinking quickly gaining momentum in the business world, The Hasso Plattner Institute of Design at Stanford University gives advice directly applicable to sales teams.

Read the entire article and see their five-stage model of design thinking on Forbes.com.

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About The Author

Falon Fatemi
Falon Fatemi - View more articles

Falon Fatemi is founder and CEO of Node, a stealth startup of ex-Googlers backed by NEA, Mark Cuban, Avalon Ventures, Canaan Partners, and more. Falon has spent the past five years as a business development executive doing strategy consulting for startups and VCs and advising a variety of companies on everything from infrastructure to drones. Previously, Falon spent six years at Google, starting at age 19. As one of the youngest employees in the company, Falon worked on sales strategy and operations focusing on global expansion, Google.org, and business development for YouTube.