Three Key Traits of Insight Sellers

by in Marketing

The B2B selling environment is in a state of constant flux. Insight selling is becoming more and more critical to sales success. Insight selling involves a fundamental shift from solution selling—from attaching solutions to customers’ problems—to insight selling—to using insights to coach a customer through a sale.

Read the three key characteristics insight sellers share.

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About The Author

Falon Fatemi
Falon Fatemi - View more articles

Falon Fatemi is founder and CEO of Node, a stealth startup of ex-Googlers backed by NEA, Mark Cuban, Avalon Ventures, Canaan Partners, and more. Falon has spent the past five years as a business development executive doing strategy consulting for startups and VCs and advising a variety of companies on everything from infrastructure to drones. Previously, Falon spent six years at Google, starting at age 19. As one of the youngest employees in the company, Falon worked on sales strategy and operations focusing on global expansion, Google.org, and business development for YouTube.