How To Accelerate Revenue By Rethinking Your Lead Distribution Strategy

by in Marketing

One of the most pressing challenges that sales leaders grapple with is how to effectively distribute leads to their sales reps. Redesigning your lead distribution methods can pay enormous dividends. When crafting your territory distribution approach, you should ask yourself three fundamental questions…

1. What is my relative focus on inbound versus outbound leads?

2. Do my sales reps have specific expertise?

3. Are my distribution methods fair, for the most part?

An ill-construed lead distribution strategy will wreak havoc on an organization’s bottom line. Learn how to accelerate revenue by rethinking your lead distribution strategy.

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About The Author

Falon Fatemi
Falon Fatemi - View more articles

Falon Fatemi is founder and CEO of Node, a stealth startup of ex-Googlers backed by NEA, Mark Cuban, Avalon Ventures, Canaan Partners, and more. Falon has spent the past five years as a business development executive doing strategy consulting for startups and VCs and advising a variety of companies on everything from infrastructure to drones. Previously, Falon spent six years at Google, starting at age 19. As one of the youngest employees in the company, Falon worked on sales strategy and operations focusing on global expansion, Google.org, and business development for YouTube.