One of the most pressing challenges that sales leaders grapple with is how to effectively distribute leads to their sales reps. Redesigning your lead distribution methods can pay enormous dividends. When crafting your territory distribution approach, you should ask yourself three fundamental questions…
1. What is my relative focus on inbound versus outbound leads?
2. Do my sales reps have specific expertise?
3. Are my distribution methods fair, for the most part?
An ill-construed lead distribution strategy will wreak havoc on an organization’s bottom line. Learn how to accelerate revenue by rethinking your lead distribution strategy.