3 Misconceptions About B2B Sales That Are Crippling Your Business

by in Marketing

Earlier this year, McKinsey proclaimed, “B2B sales are on the verge of a revolution”. The bold statement had a lot of truth to it. Several important trends have made many traditional B2B sales processes and tactics inefficient and ineffective. In order to stay relevant, sales leaders are quickly realizing they need to alter their strategy in light of these developments.

Here are the 3 misconceptions about B2B sales that could be hurting your business…

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About The Author

Falon Fatemi
Falon Fatemi - View more articles

Falon Fatemi is founder and CEO of Node, a stealth startup of ex-Googlers backed by NEA, Mark Cuban, Avalon Ventures, Canaan Partners, and more. Falon has spent the past five years as a business development executive doing strategy consulting for startups and VCs and advising a variety of companies on everything from infrastructure to drones. Previously, Falon spent six years at Google, starting at age 19. As one of the youngest employees in the company, Falon worked on sales strategy and operations focusing on global expansion, Google.org, and business development for YouTube.