What’s Your Strategy For Attracting Generation Z?

by in Marketing

Organizations of all shapes and sizes are facing a newfound imperative to effectively recruit the up-and-coming talent pool knows as Generation Z (Gen Z). Companies are quickly realizing that Gen Z (the pre-teens and teens born roughly between 1996 and 2010) constitute a rare and distinct breed of employee. This demographic has unique values, priorities, and work outlooks as compared to Millennials. The question at hand–how do organizations effectively recruit this new modern-minded worker, estimated to represent 75% of the workforce by 2030?

Read the entire article on Forbes.

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About The Author

Falon Fatemi
Falon Fatemi - View more articles

Falon Fatemi is founder and CEO of Node, a stealth startup of ex-Googlers backed by NEA, Mark Cuban, Avalon Ventures, Canaan Partners, and more. Falon has spent the past five years as a business development executive doing strategy consulting for startups and VCs and advising a variety of companies on everything from infrastructure to drones. Previously, Falon spent six years at Google, starting at age 19. As one of the youngest employees in the company, Falon worked on sales strategy and operations focusing on global expansion, Google.org, and business development for YouTube.