After 60 hours of running a grueling trail, ultra-marathon runner Gary Robbins took a wrong turn that disqualified him from this year’s 100-mile Barkley Marathons. Wrong turns are not cute.
I know that talking about failure is trendy in entrepreneurship circles. Design thinking and rapid failure are the buzzwords of our business age. From a 50,000-foot view, failure may even look like a necessary (if unpleasant) evil. But here on the trail, where most startup founders are grinding out their days, failure is a sharp and ulcer-inducing experience.
Read the full article on Forbes.