The hottest commodity in business may be data, but it’s followed by a close second: truth.
We’ve all seen sales and marketing software providers make big claims online. We’ve also seen the reviews that unhappy customers leave once they discover the tool is all bark and no bite.
It’s futile to try to stomp out online lying, of course. It’s as much a part of today’s world as the sun and the stars. Unfair as it may seem, the burden is on business leaders to pull honest proposals from the sea of false bravado.
Read the full article on Forbes.