How Unconscious Biases Are Undercutting Your Business

by in Marketing
In nature, unconscious biases helped us survive. Sometimes, members of other tribes truly were out to get us. Fair or not, distrusting them kept us out of danger.

Although most of us no longer have to worry about marauding tribes, we haven’t jettisoned our unconscious biases. Now, we bring them to work with us, where our brains use them to judge others. All girls stink at math. He’s too young to be a good leader.

Try as we might, we can’t stop seeing the world so schematically. And thanks to our uncommunicative id and ego, we’re often blissfully unaware that we’re doing so — at least until our biases harm others. Sometimes, even that’s not enough of a wake-up call. But it should be. It may not be our fault that we harbor implicit biases. But it is our fault if we let them damage our relationships and, by extension, our businesses.

Read the full article on Forbes.



About The Author

Falon Fatemi
Falon Fatemi - View more articles

Falon Fatemi is founder and CEO of Node, a stealth startup of ex-Googlers backed by NEA, Mark Cuban, Avalon Ventures, Canaan Partners, and more. Falon has spent the past five years as a business development executive doing strategy consulting for startups and VCs and advising a variety of companies on everything from infrastructure to drones. Previously, Falon spent six years at Google, starting at age 19. As one of the youngest employees in the company, Falon worked on sales strategy and operations focusing on global expansion,, and business development for YouTube.