For years, business leaders have been sold the idea that sales and growth rely exclusively on data. Unsurprisingly, they’re all frantically seeking an automated home run — and missing the ball entirely.
During a recent conversation with ConnectAndSell CEO Chris Beall, we discussed the “Moneyball” myth. Our conclusion? Moneyball might have worked two decades for the Oakland A’s, but it can’t work in business.
Read the full article on Forbes.