On the sixth day of Christmas, your sales stack needs to see: Market Intelligence

by in Sales



The holidays have arrived! As you enjoy time with your family, don’t forget to plan for 2016. As our gift to you, we wanted to share a few software tools that you can use to build or enhance your sales stack next year. Today’s focus: market intelligence.

In the past few years, there has been an explosion of people and company data on the web. Social media gives us insights about who is talking about what and when. Retail websites know more about all of us. We now have more visibility into companies and their employees than ever before. It’s actually too much of a good thing. You don’t have time to go through every detail of a customer’s life. Without a way to navigate, a simple research task can easily turn into a rabbit hole.

The following companies tame this flood of personal and company information and help identify some of the most important items to help you research your prospects.



Headquarters: San Mateo, CA
Leadership: Ilya Semin, Founder & CEO; Ben Sardella, Co-founder and CRO; Jason Vargas, Director of Outbound Sales


Tells you what technologies your prospects are using and how long they have been using them. Has both self-service and enterprise solutions, so it can be used by companies of all sizes.

Datanyze also offers lead scoring and lead enrichment for Salesforce.com.



Headquarters: San Francisco, CA
Leadership: Umberto Milletti, CEO & Founder; Jim Lightsey, CFO; Jenny Cheng, Chief Product Officer


Aggregates and curates the company and contact data, news and social insights, and professional connections you need to do business better. It has a variety of modules help sales teams understand their total addressable market and who to speak to within those companies.

InsideView features a stand-alone dashboard as well as a Salesforce integration that embeds a InsideView panel into the Salesforce record.



Headquarters: Washington DC
Leadership: Allen Gannett, CEO; Ian Walsh, CMO; Caitlin Fitzgerald, Director of Sales


Now that we live in a social selling world, salespeople are beginning to leverage content and online presence to sell. TrackMaven allows you to understand what content is resonating with who and how it’s performing against your competitors. This can arm you with knowledge about what hot buttons are active within the market.


Now we’d like to hear from you. What’s on your Sales Stack Wish List? Tell us in the comments section below.


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About The Author

Falon Fatemi
Falon Fatemi - View more articles

Falon Fatemi is founder and CEO of Node, a stealth startup of ex-Googlers backed by NEA, Mark Cuban, Avalon Ventures, Canaan Partners, and more. Falon has spent the past five years as a business development executive doing strategy consulting for startups and VCs and advising a variety of companies on everything from infrastructure to drones. Previously, Falon spent six years at Google, starting at age 19. As one of the youngest employees in the company, Falon worked on sales strategy and operations focusing on global expansion, Google.org, and business development for YouTube.