On the seventh day of Christmas, your sales stack needs to see: Online Conferencing

by in Sales

day 7-go-to-meeting


The holidays have arrived! As you enjoy time with your family, don’t forget to plan for 2016. As our gift to you, we wanted to share a few software tools that you can use to build or enhance your sales stack next year. Today’s focus: online conferencing.

One of the most transformative innovations in the sales profession has been the ability to conduct “in-person” meetings over the internet. Holding meetings via videoconference can save you serious time and travel budget. And, you can significantly increase your number of demos/meetings per week because customers can come to you.

Although not all products and services can be fully demoed end-to-end remotely, most sales process can be improved with virtual meeting technology.



Headquarters: Santa Clara, CA
Leadership: Bob Calderoni, CEO; David J. Henshall, COO and CFO


An enterprise-grade system that allows you to run web-based conferencing. Also broadly used to power webinars. Go-to-Meeting will allow you to set up a well-oiled inside sales team that can operate almost exclusively from their desks.



Headquarters: Boston, MA
Leadership: Michael Simon, CEO; William Wagner, President & COO



An easy-to-launch, lightweight screen-sharing tool. You can use the free version to set up an instant screenshare. Upgrading to a paid version allows you to hold meetings and gives you features such as custom URLs and recordings of meetings stored in the cloud.



Headquarters: Redwood City, CA
Leadership: Allen Gannett, CEO



Highfive is a plug-and-play hardware device that attaches to any monitor, to take some of the guesswork out of getting your videoconference system up and running. It can help remote sales teams connect with each other via high-quality video and audio. The system is cloud-based, which makes it easier to deploy and support.


What do you think tomorrow’s topic will be? Tell us in the comments!


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About The Author

Falon Fatemi
Falon Fatemi - View more articles

Falon Fatemi is founder and CEO of Node, a stealth startup of ex-Googlers backed by NEA, Mark Cuban, Avalon Ventures, Canaan Partners, and more. Falon has spent the past five years as a business development executive doing strategy consulting for startups and VCs and advising a variety of companies on everything from infrastructure to drones. Previously, Falon spent six years at Google, starting at age 19. As one of the youngest employees in the company, Falon worked on sales strategy and operations focusing on global expansion, Google.org, and business development for YouTube.