On the fourth day of Christmas, your sales stack needs to see: Email Automation (One-to-One)

by in Sales


The holidays have arrived! As you enjoy time with your family, don’t forget to plan for 2016. As our gift to you, we wanted to share a few software tools that you can use to build or enhance your sales stack next year. Today’s focus: email automation (one-to-one).

These one-to-one email systems are great throughout the entire sales cycle. If you are an SDR and being strategic with your outreach you will be able to see who is opening your emails, if they are being forwarded around, or even track if documents are being viewed.

All these engagement signals can help you understand a prospect’s level of interest or even the best times to contact them.



Headquarters: Boston, MA
Leadership: Matthew Bellows, CEO; Cashman Andrus, Co-founder; Andrew Archer, VP Marketing, GM


The pioneer in sales-email tracking and templates. Yesware allows you to know who has opened your emails, clicked and viewed, and more all from within Gmail or Outlook accounts. Yesware also has an analytics dashboard that allows you to visualize semantic analysis from email data.



Headquarters: San Francisco, CA
Leadership: Tawheed Kader, CEO; Frank Swain, Chief Revenue Officer


ToutApp is a dashboard for salespeople that is deeply integrated into CRMs like Salesforce. Within ToutApp a salesperson can track email activity, set goals, and set up drip campaigns.



Headquarters: San Francisco, CA
Leadership: Olof Mathé, CEO; Brad Vogel, Co-founder and CTO


A new productivity tool built on Gmail with deep integrations into the Gmail interface. It will allow you to schedule followers and tasks to stay on top of your sales emails


What do you think tomorrow’s topic will be? Tell us in the comments!


Want to receive blog posts in your inbox? Subscribe!



About The Author

Falon Fatemi
Falon Fatemi - View more articles

Falon Fatemi is founder and CEO of Node, a stealth startup of ex-Googlers backed by NEA, Mark Cuban, Avalon Ventures, Canaan Partners, and more. Falon has spent the past five years as a business development executive doing strategy consulting for startups and VCs and advising a variety of companies on everything from infrastructure to drones. Previously, Falon spent six years at Google, starting at age 19. As one of the youngest employees in the company, Falon worked on sales strategy and operations focusing on global expansion, Google.org, and business development for YouTube.