On the fifth day of Christmas, your sales stack needs to see: Email Automation (Mass Communication)

by in Sales

Email mass communication

The holidays have arrived! As you enjoy time with your family, don’t forget to plan for 2016. As our gift to you, we wanted to share a few software tools that you can use to build or enhance your sales stack next year. Today’s focus: email automation (mass communication).

Most software sales organizations use email as their primary communication channel. Email is used across all aspects of the sales cycle from prospecting to close and beyond.

We’re looking forward to a time when products (like Node!) will reduce your team’s reliance on sending mass-emails. Until that day comes, the following tools make mass communications more effective and personalized.



Headquarters: Seattle, WA
Leadership: Manny Medina, Co-founder and CEO; Andrew Kinzer, Head of Product;


Outreach is the very latest in sales email communications software. It is deeply integrated into both Salesforce and email but has an independent dashboard that acts as your control center. One of the key differentiators is Outreach’s vision for becoming an overlay that exists everywhere a sales rep lives and can automate email tasks, call follow ups, and updating Salesforce based on a prospect’s engagement.



Headquarters: Silicon Valley, CA
Leadership: Pouyan Salehi, Co-founder and CEO; Cyrus Karbassiyoon, Head of Product


This outbound sales automation tool allows you to personalize and automate outbound sales workflow. Reps can deploy outbound campaigns across multiple channels such as email and social media. It also provides insights around email opens, responses, and other important signals.


SalesLoft Cadence

Headquarters: Atlanta, GA
Leadership: Kyle Porter, Co-founder and CEO; Rob Forman, Co-founder and COO; Sean Kester, Head of Product


SalesLoft Cadence was built to be the application of record for sales development reps. Cadence automates your activities ranging from emails, phone calls, to social drips all from one independent application. Cadence also allows managers to set up a step-by-step guide for ensuring reps understand their daily workflow and what to execute on daily. SalesLoft focuses on serving the SMB and mid-sized markets.


Now we’d like to hear from you. What’s on your Sales Stack Wish List? Tell us in the comments section below.


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About The Author

Falon Fatemi
Falon Fatemi - View more articles

Falon Fatemi is founder and CEO of Node, a stealth startup of ex-Googlers backed by NEA, Mark Cuban, Avalon Ventures, Canaan Partners, and more. Falon has spent the past five years as a business development executive doing strategy consulting for startups and VCs and advising a variety of companies on everything from infrastructure to drones. Previously, Falon spent six years at Google, starting at age 19. As one of the youngest employees in the company, Falon worked on sales strategy and operations focusing on global expansion, Google.org, and business development for YouTube.