On the twelfth day of Christmas, your sales stack needs to see: Social and Content Management

by in Sales


The holidays have arrived! As you enjoy time with your family, don’t forget to plan for 2016. As our gift to you, we wanted to share a few software tools that you can use to build or enhance your sales stack next year. Today’s focus: social and content management.

Marketing teams have leveraged social media since its inception, but we’re still in the early stages of seeing social media used as a sales channel. Social media can be a very powerful tool to build both thought leadership and your brand. Your sales process is not complete if you’re not creating thoughtful content and using social as a distribution channel.

Social media can also be used to understand your prospect in a more personal way. You can also use social media to listen for buying signals and engage prospects via a new channel. These products can help.



Headquarters: San Francisco, CA
Leadership: Joel Gascoigne, Co-Founder & CEO, Leo Widrich, Co-Founder & COO


A social media management tool that allows you to identify and manage social media content directly on the platforms that you care about. Buffer schedules your content at the best possible time so that your followers see your updates more often.



Headquarters: San Francisco, CA
Leadership: Hank Nothhaft, Jr., CEO & Founder; Tommy Ziemar, VP of Product; Bill Harris, VP of Sales


An enterprise level software tool that allows salespeople to monitor social media across organizations. Salespeople can “listen” to handles and topics that matter and engage from one place.  



Headquarters: Seattle, WA
Leadership: Aseem Badshah, CEO; Kevin Yu, Co-founder and CTO


A service that allows salespeople to identify prospects on social media and deploy a campaign to engage them. Find people that are talking about your product on social media and convert them into customers. With Socedo, you can let your social media fans fill your sales funnel.







About The Author

Falon Fatemi
Falon Fatemi - View more articles

Falon Fatemi is founder and CEO of Node, a stealth startup of ex-Googlers backed by NEA, Mark Cuban, Avalon Ventures, Canaan Partners, and more. Falon has spent the past five years as a business development executive doing strategy consulting for startups and VCs and advising a variety of companies on everything from infrastructure to drones. Previously, Falon spent six years at Google, starting at age 19. As one of the youngest employees in the company, Falon worked on sales strategy and operations focusing on global expansion, Google.org, and business development for YouTube.