3 Ways to Identify an Overhyped Product Before Investing

by in Marketing

The hottest commodity in business may be data, but it’s followed by a close second: truth.

We’ve all seen sales and marketing software providers make big claims online. We’ve also seen the reviews that unhappy customers leave once they discover the tool is all bark and no bite.

It’s futile to try to stomp out online lying, of course. It’s as much a part of today’s world as the sun and the stars. Unfair as it may seem, the burden is on business leaders to pull honest proposals from the sea of false bravado.

Read the full article on Forbes.

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About The Author

Falon Fatemi
Falon Fatemi - View more articles

Falon Fatemi is founder and CEO of Node, a stealth startup of ex-Googlers backed by NEA, Mark Cuban, Avalon Ventures, Canaan Partners, and more. Falon has spent the past five years as a business development executive doing strategy consulting for startups and VCs and advising a variety of companies on everything from infrastructure to drones. Previously, Falon spent six years at Google, starting at age 19. As one of the youngest employees in the company, Falon worked on sales strategy and operations focusing on global expansion, Google.org, and business development for YouTube.