The holidays have arrived! As you enjoy time with your family, don’t forget to plan for 2016. As our gift to you, we wanted to share a few software tools that you can use to build or enhance your sales stack next year. Today’s focus: CRM.
CRMs have become a critical part of nearly all sales organizations. In a world where data is king, your ability to effectively collect, organize, and analyze data is critical. CRMs are widely used as the dashboard for each sales person and can be customized to mirror the steps in your process. Using the CRM best suited for your business can mean the difference between drowning in data, and making the next deal.
Headquarters: San Francisco, CA
Leadership: Marc Benioff, Chairman and CEO; Keith Block, Vice Chairman and President; William Moxley, Senior Vice President, Sales Cloud Product Management
Salesforce is the pioneer in the cloud-computing space and is currently the most popular CRM on the market. It is commonly referred to as your business’s database because it houses all customer data and powers all revenue generating teams, from market and sales to customer success and account management.
One of Salesforce’s advantages is the fact that it has become a platform with endless integrations, an extensible API, a 3rd party application marketplace, and is constantly pushing the needle on how it markets itself.
Although Salesforce can be used by organizations of all sizes, it seems to be most impactful for the larger mid-market and larger companies.
Headquarters: San Francisco, CA
Leadership: Steli Efti, Founder and CEO; Anthony Nemitz, Co-founder; Kevin Ramani, Head of Sales
This Y Combinator startup started off as a sales consulting company who built their own CRM internally to solve the pain they were having trying to find a CRM built for the modern Inside Sales team. Today, Close.io offers packages for companies of all sizes but is most widely used by SMB and mid-sized companies.
Some of its key features include deep email integration and VoIP calling. Close.io has high adoption within global markets and is growing rapidly.
Headquarters: Los Angeles, CA
Leadership: Jon Ferrara, CEO
Nimble is one of the first social CRMs focused on serving the salesperson. It allows you to communicate with prospects across all social channels with its “unified inbox,” which supports popular channels like Facebook, Linkedin, Twitter, and others.
Nimble also offers a browser plugin that allows you to see social information about your prospect, wherever you are browsing. It also comes with a robust database of social contact information accessed from within Nimble.
Headquarters: Galway, Ireland
Leadership: Michael FitzGerald, CEO; Paweł Smoliński, CTO; Carmel Granahan, Sales & Account Management;
This easy-to-use CRM is a great tool for small business owners. It features an “action stream” that shows you everything you need to be on top off within one view. One of its most interesting features is a browser plugin that allow you to search Twitter for topics and keywords and capture leads from Linkedin. It also offers integrations with applications like MailChimp, Wufoo, Xero, Skype and more.